IASCA's original conception was based on creating a "marketing tool" for the mobile electronics industry; it had many tools at the beginning and many of them were powerful, however the "machine" called the "Soundoff" became all consuming and many other great tools were cast aside for the path of least resistance...
In the past, IASCA was headed up by a panel of industry executives from all walks of the mobile electronics industry; today, we are a group of individuals, all related to the car audio industry, who share a common passion of seeing this industry grow. We come from all walks of life; retailers, competitors, manufacturers and combined, we have over 100 years of mobile electronics experience. In the last five years, we have worked hard to create an organization dedicated to the proliferation of this industry, through programs such as the IASCA Retail Membership Program, designed to help independent retailers establish themselves as the professionals in their market area, to the Auto Sound Enthusiast (ASE) Program, which links web surfers to their local retailers and gets them in the dealers' shops, instead of buying equipment off the Internet.
These are but a couple of the programs we have been working on, designed to stimulate our target demographics; in achieving these goals, we can now create demographic reports that show manufacturers who is buying their equipment and where they are buying it from, bringing valuable information to our manufacturers and earning their support. We have formed an alliance with NOPI, hosting IASCA Mobile Electronics Midways (mini vendor expos) at all of their major events, designed to expose manufacturers, distributors and retailers to the target demographic we serve; our association with the NOPI Nationals for the IASCA World Finals exposes mobile electronics manufacturers to over 100,000 people (all within our target demographics) over two days in September. In a time where major mobile electronic expos such as CES are losing the wind in their sails, IASCA is targeting the key people who don't attend these events in order to expose our industry to those who are not familiar with it, bringing that wind back into the sails of the industry.
For more information on how to become an Industry Member, contact Paul Papadeas (paul@iasca.com) or Moe Sabourin (moe.sab@iasca.com).